Amazon Statistics and Facts 2026

By Emily Martin

Amazon entered 2026 as a larger and more service-led company than it was a few years earlier. Full-year 2025 net sales reached $716.9 billion, while Q2 2026 net sales rose to $200.6 billion. AWS, advertising, third-party seller services and subscriptions now sit alongside retail as major parts of the business.

This article uses official company filings and Amazon disclosures wherever possible. It does not treat third-party estimates as official facts. Metrics that Amazon no longer publishes—especially exact Prime membership totals—are marked “latest official data not disclosed.”

Key Amazon statistics for 2026

• 2025 net sales: $716.9 billion, up 12% year over year.
• Q2 2026 net sales: $200.6 billion, up 20% from Q2 2025.
• Q2 2026 operating income: $27.5 billion, up 43% year over year.
• 2025 AWS sales: $128.7 billion, up 20%.
• Q2 2026 AWS sales: $42.2 billion, up 37%.
• 2025 advertising services sales: $68.6 billion.
• 2025 third-party seller services sales: $172.2 billion.
• 2025 subscription services sales: $49.6 billion.
• Employees at December 31, 2025: approximately 1.576 million.
• Independent seller share: more than 60% of sales in Amazon’s store.
• U.S. independent seller items sold in 2025: more than 4.6 billion.
• Prime subscriber count in 2026: latest official data not disclosed.

Amazon company profile

How much revenue does Amazon make?

Amazon generated $716.924 billion in net sales during 2025, compared with $637.959 billion in 2024. That equals a reported increase of 12%. The five-year series shows annual sales increasing by about $247.1 billion between 2021 and 2025.

Amazon profit and cash flow statistics

Net income rose from $30.4 billion in 2023 to $77.7 billion in 2025. Operating income reached $80.0 billion in 2025. Operating cash flow was $139.5 billion, but free cash flow fell to $11.2 billion because purchases of property and equipment, net of proceeds and incentives, rose to $128.3 billion.

Important 2026 note: Q2 2026 net income of $62.6 billion included $53.4 billion of pre-tax non-operating income, mainly linked to Amazon’s investment in Anthropic. It should not be read as a normal quarterly operating run rate.

Amazon revenue by business segment

Amazon reports three segments. In 2025, North America represented 59% of sales, International 23%, and AWS 18%. AWS supplied a much larger share of segment operating income than of sales, highlighting the different economics of cloud services and retail.

Amazon revenue by product and service group

Online stores remained Amazon’s largest disclosed sales group in 2025 at $269.3 billion. However, net service sales reached $420.7 billion, exceeding net product sales of $296.3 billion. This shift reflects the scale of marketplace fees, AWS, advertising and subscriptions.

Amazon Web Services statistics

• AWS generated $128.7 billion in sales and $45.6 billion in operating income in 2025.
• AWS sales increased 20% in 2025, mainly reflecting higher customer usage.
• In Q2 2026, AWS sales reached $42.2 billion, up 37% year over year.
• Q2 2026 AWS operating income was $16.6 billion, compared with $10.2 billion one year earlier.

Calculated AWS operating margin: about 35.4% in 2025 and 39.3% in Q2 2026. These percentages are calculated from Amazon’s reported segment sales and operating income, not separately stated company metrics.

Amazon marketplace and seller statistics

Independent sellers account for more than 60% of sales in Amazon’s store, according to Amazon. In 2025, U.S.-based independent sellers sold more than 4.6 billion items—over 8,900 per minute—and averaged more than $375,000 in annual Amazon-store sales.

Amazon Prime subscriber and subscription statistics

How many Amazon Prime members are there in 2026? Latest official data not disclosed. Amazon has not published a current worldwide Prime member count in its latest annual report or Q2 2026 results. The often-repeated figure of more than 200 million paid members comes from a 2021 shareholder letter and should not be presented as a 2026 count.

Amazon advertising statistics

Amazon advertising services sales reached $68.635 billion in 2025, up 22.1% from $56.214 billion in 2024. The category includes sponsored ads, display advertising and video advertising sold to sellers, vendors, publishers, authors and others.

Amazon 2026 quarterly performance

Amazon’s Q2 2026 net sales increased 20% year over year to $200.6 billion. North America sales were $116.2 billion, while both International and AWS reported $42.2 billion. Operating income reached $27.5 billion.

*Net income growth is distorted by investment-related gains; Q2 2026 included $53.4 billion of pre-tax non-operating income, mainly from Anthropic.

Amazon workforce statistics

Amazon employed approximately 1,576,000 full-time and part-time employees at the end of 2025. The count excludes independent contractors and temporary workers used to supplement the workforce.

Amazon Business statistics

• Amazon Business exceeded $60 billion in annualized gross sales in Q2 2026.
• It served more than 11 million organizations worldwide.
• More than 1.8 million organizations joined during the first half of 2026.
• Its customers included 97 of the Fortune 100 companies.

Gross sales are not the same as Amazon net revenue. Amazon Business annualized gross sales describe the transaction value run rate, whereas consolidated net sales follow Amazon’s accounting presentation.

Amazon Prime Video top content statistics

Amazon now publishes a weekly worldwide list for Prime Original films and series. The following table records the official series ranking for August 17-23, 2026. It is a weekly ranking, not an all-time audience list, and Amazon did not disclose viewing hours for these titles in the ranking.

Amazon competitors in 2026

Amazon competes across several markets rather than one category. The company’s own filing identifies competition based on customer experience, selection, price, convenience, web services, advertising, devices, media and logistics. The table below is a functional comparison, not a market-share ranking.

What changed for Amazon in 2026?

• Faster growth: Q2 2026 sales growth accelerated to 20% year over year.
• AWS acceleration: AWS reached 37% growth in Q2 2026, its fastest growth rate in Amazon’s highlighted results.
• AI investment effects: Anthropic-related valuation gains materially increased reported net income.
• Amazon Business scale: Annualized gross sales passed $60 billion and customer organizations exceeded 11 million.
• Ultra-fast delivery: Amazon Now was available in nine countries and more than 250 cities and towns by Q2 2026.
• Prime Video reporting: Amazon introduced a weekly global Top 10 framework for Prime Originals.

Amazon statistics methodology and limitations

• Financial values are rounded to one decimal place in narrative sections; tables retain more precision where useful.
• Annual figures refer to fiscal years ended December 31. Quarterly figures refer to the quarter ended June 30, 2026.
• Growth rates are reported by Amazon or calculated from disclosed values; calculated figures are identified when interpretation matters.
• Amazon net sales are not the same as gross merchandise value. Marketplace third-party seller services record commissions, fulfillment and related fees—not the full value of third-party goods sold.
• Subscription services revenue is broader than Prime membership revenue and cannot be used to derive an exact Prime subscriber count.
• Content rankings are time-specific and may change weekly.
• No figure from an unsourced estimate is presented as an official Amazon statistic.

Frequently asked questions about Amazon statistics

How much revenue did Amazon make in 2025?

Amazon reported $716.924 billion in net sales for 2025, up 12% from 2024.

How much revenue did Amazon make in Q2 2026?

Amazon reported $200.6 billion in net sales for Q2 2026, a 20% year-over-year increase.

How many Amazon Prime members are there in 2026?

Latest official data not disclosed. Amazon’s current filings do not provide an updated worldwide Prime member count.

How much did AWS make in 2025?

AWS generated $128.725 billion in sales and $45.606 billion in operating income in 2025.

How much does Amazon make from advertising?

Amazon advertising services sales were $68.635 billion in 2025.

How many people work for Amazon?

Amazon employed approximately 1.576 million full-time and part-time employees as of December 31, 2025.

What percentage of Amazon sales comes from independent sellers?

Amazon says independent sellers account for more than 60% of sales in its store.

Is Amazon mainly a retailer?

Retail remains central, but services are larger in accounting terms: net service sales were $420.658 billion in 2025 versus $296.266 billion in net product sales.

Who are Amazon’s main competitors?

Competitors vary by market. Walmart and Alibaba overlap in commerce; Microsoft and Google in cloud; Google in advertising; Netflix and Apple in media; and logistics providers in delivery.

Why was Amazon net income unusually high in Q2 2026?

The quarter included $53.4 billion of pre-tax non-operating income, mainly from Amazon’s Anthropic investment.