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May 28, 2026

Coca-Cola Statistics and Facts 2026

By Emily Martin

Company Profile

Profile Item

Details

Company Name

The Coca-Cola Company

Category / Industry

Nonalcoholic beverages, total beverage company

Company Type

Public company

CEO

Henrique Braun, CEO effective March 31, 2026

CFO

John Murphy, President and Chief Financial Officer

Founder

Dr. John S. Pemberton created the Coca-Cola drink in 1886; Asa G. Candler incorporated The Coca-Cola Company in 1892

Founded Year

1886 for the Coca-Cola drink; 1892 for The Coca-Cola Company

Headquarters

Atlanta, Georgia, United States

Stock Symbol

KO

Exchange

New York Stock Exchange

Number of Employees

Approximately 65,900 employees as of December 31, 2025

Annual Revenue

USD 47.941 billion in fiscal year 2025

Net Income

USD 13.107 billion attributable to shareowners in fiscal year 2025

Total Assets

USD 104.816 billion as of December 31, 2025

Products / Services

Beverage concentrates, syrups, finished beverages, brand licensing, marketing, and beverage distribution support

Key Brands

Coca-Cola, Coca-Cola Zero Sugar, Diet Coke / Coca-Cola Light, Sprite, Fanta, Dasani, smartwater, Topo Chico, Powerade, BODYARMOR, Minute Maid, Simply, fairlife, Costa, Georgia, Gold Peak, and others

Competitors

PepsiCo, Keurig Dr Pepper, Monster Beverage, Red Bull, Nestle water brands, Danone, private labels, and regional beverage companies

Subsidiaries

Selected controlled businesses include Coca-Cola Refreshments USA, Costa, fairlife, innocent, dogadan, Minute Maid related businesses, and Bottling Investments operations

Website

https://www.coca-colacompany.com

Geographical Presence

More than 200 countries and territories through company operations, bottling partners, and licensed distribution systems

Introduction

The Coca-Cola Company is one of the largest beverage companies in the world and remains a major reference point for beverage industry performance in 2026. The company owns and markets a broad portfolio of nonalcoholic beverage brands, led by Coca-Cola, Sprite, Fanta, Coca-Cola Zero Sugar, Diet Coke / Coca-Cola Light, Minute Maid, Simply, fairlife, Powerade, BODYARMOR, Dasani, smartwater, Topo Chico, Costa, and other local and regional brands. Coca-Cola statistics are widely followed because the company operates across mature and emerging beverage markets and uses one of the largest bottling systems in consumer goods.

The company’s business model is built around beverage concentrates, syrups, finished products, licensed brands, global marketing, and a large bottling partner network. In 2025, Coca-Cola reported USD 47.941 billion in net operating revenue and USD 13.107 billion in net income attributable to shareowners. Full-year 2026 revenue is not available yet, so the most complete annual Coca-Cola revenue data remains fiscal year 2025.

Coca-Cola is important in 2026 because it combines a heritage brand with ongoing product, packaging, digital, and route-to-market changes. Its Q1 2026 results showed 12% reported net revenue growth to USD 12.5 billion, while unit case volume increased 3%. These figures indicate that the company entered 2026 with growth momentum across several beverage categories, although full-year performance will depend on pricing, consumer demand, currency movements, and execution by bottling partners.

This Coca-Cola facts article presents a structured view of company profile data, revenue statistics, regional results, product performance, sales facts, employee data, shareholder information, innovation activity, partnerships, website traffic, social media presence, recent developments, and future outlook. Each major data point is tied to official company filings, investor materials, company pages, or recognized public databases.

 

Editor’s Choice

  • Coca-Cola generated USD 47.941 billion in net operating revenue in fiscal year 2025.
  • Net income attributable to shareowners reached USD 13.107 billion in fiscal year 2025.
  • Total assets stood at USD 104.816 billion as of December 31, 2025.
  • The company employed approximately 65,900 people worldwide at the end of 2025.
  • Coca-Cola products are sold in more than 200 countries and territories through the Coca-Cola system.
  • The Coca-Cola system includes more than 225 bottling partners globally.
  • More than 9 billion servings of company beverages are consumed each day across the global system.
  • In Q1 2026, Coca-Cola reported USD 12.5 billion in net revenue, up 12% year over year.
  • Coca-Cola Zero Sugar recorded 13% volume growth in Q1 2026, making it one of the strongest reported brand performers in the period.
  • North America represented 8% of company net operating revenue in 2025.
  • Concentrate operations accounted for 59% of company net operating revenue in 2025, while finished product operations accounted for 41%.
  • The Board increased the quarterly dividend to USD 0.53 per share in 2026, marking the company’s 64th consecutive annual dividend increase.

Historical Facts

1800s

  • 1886: John S. Pemberton served the first Coca-Cola at Jacobs’ Pharmacy in Atlanta on May 8, 1886. The early drink was sold by the glass and became the foundation of one of the world’s most recognized beverage brands.
  • 1892: The Coca-Cola Company was incorporated in Atlanta under Asa G. Candler, who helped convert the drink from a local soda fountain product into a structured commercial business.
  • 1890s: Early bottling activity helped the brand move beyond soda fountains and created the foundation for the company’s later franchise bottling system.

1900s

  • 1915: The contour bottle was introduced to create a distinct Coca-Cola package that could be recognized by shape as well as by label.
  • 1920s: Coca-Cola expanded its international footprint and increased brand visibility through sports, retail, and local market distribution.
  • 1960: The company expanded beyond carbonated soft drinks through the Minute Maid business, which strengthened its position in juices and related beverages.
  • 1982: Diet Coke was launched and became a major low-calorie product in the Coca-Cola system.
  • 1985: The company introduced New Coke and then returned Coca-Cola Classic, which became one of the most discussed product decisions in consumer goods history.

2000s

  • 2005: Coca-Cola Zero was introduced in several markets, adding a no-sugar product under the Coca-Cola trademark.
  • 2007: Coca-Cola acquired Energy Brands, the maker of glacéau vitaminwater and smartwater, strengthening its presence in enhanced water.
  • 2000s: The company increased focus on waters, sports drinks, teas, coffee, juice, dairy, and plant-based beverages as consumer preferences became more diverse.

2010s

  • 2010s: Coca-Cola refranchised several bottling operations, changing the revenue mix and making concentrate and syrup operations a larger part of the business model.
  • 2019: The Costa business became part of Coca-Cola’s portfolio, supporting the company’s coffee category presence.
  • 2010s: The company increased packaging, sustainability, low- and no-sugar innovation, and digital consumer engagement across major markets.

2020s

  • 2021: Coca-Cola completed a major BODYARMOR investment that expanded its position in sports drinks.
  • 2024: Coca-Cola entered a five-year cloud and AI services agreement with Microsoft valued at USD 1.1 billion, according to Reuters.
  • 2025: The company sunset its Global Ventures segment and moved brands including Costa, innocent, and dogadan into the EMEA operating segment.
  • 2025: Share a Coke returned with packaging and digital engagement designed for a new generation of consumers.
  • 2026: Henrique Braun became Chief Executive Officer on March 31, 2026, while James Quincey transitioned to Executive Chairman.

General Coca-Cola Statistics and Facts

  • The Coca-Cola Company describes itself as a total beverage company with categories that include Trademark Coca-Cola, sparkling flavors, water, sports, coffee and tea, juice, value-added dairy, plant-based beverages, and emerging beverages.
  • Coca-Cola owns and markets several large sparkling soft drink brands, including Coca-Cola, Sprite, Coca-Cola Zero Sugar, Fanta, and Diet Coke / Coca-Cola Light.
  • The company offers more than 200 brands across more than 200 countries and territories.
  • Coca-Cola’s business is supported by a network of independent and company-owned bottling partners that manufacture, package, distribute, and merchandise finished beverages in local markets.
  • In 2025, unit case volume outside the United States represented 84% of worldwide unit case volume.
  • Mexico, China, Brazil, and India together accounted for 33% of worldwide unit case volume in 2025.
  • Trademark Coca-Cola accounted for 42% of U.S. unit case volume in 2025.
  • Of non-U.S. unit case volume, 70% was attributable to sparkling soft drinks in 2025.
  • In 2025, one bottler accounted for 10% of consolidated net operating revenue, showing the importance of large anchor bottling partners.
  • The company’s common stock trades on the New York Stock Exchange under the ticker KO.

 

Coca-Cola Revenue Statistics

Coca-Cola revenue is reported as net operating revenue. The table below uses the latest complete annual data available through fiscal year 2025. Because full-year 2026 results are not yet available, Q1 2026 is discussed separately in the growth and recent developments sections.

Year

Revenue

YoY Change

Key Reason

2016

USD 41.863 billion

N/A

Pre-refranchising base year

2017

USD 35.410 billion

-15.4%

Bottling refranchising and structural changes reduced reported revenue

2018

USD 31.856 billion

-10.0%

Additional refranchising and mix changes affected reported revenue

2019

USD 37.266 billion

+17.0%

Organic growth, acquired revenue, and a cleaner operating base lifted revenue

2020

USD 33.014 billion

-11.4%

COVID-19 pressure reduced away-from-home consumption

2021

USD 38.655 billion

+17.1%

Market reopening and stronger organic revenue supported recovery

2022

USD 43.004 billion

+11.3%

Pricing, mix, and volume recovery supported growth

2023

USD 45.754 billion

+6.4%

Favorable price/mix and concentrate sales growth supported performance

2024

USD 47.061 billion

+2.9%

Price/mix benefits offset currency and structural pressures

2025

USD 47.941 billion

+1.9%

Reported revenue rose 2%, supported by 4% price/mix and 1% volume, partly offset by currency and divestitures

 

Coca-Cola net operating revenue trend, 2016 to 2025.

 

Coca-Cola’s revenue trend shows the effect of structural changes, pandemic disruption, and later recovery. Revenue declined during the refranchising period because several bottling operations moved out of consolidated revenue. The decline did not mean the brand weakened; it reflected a deliberate business model shift toward concentrate and syrup operations in several markets.

Revenue recovered after 2020 as away-from-home demand improved and pricing helped offset cost inflation. In 2025, net operating revenue increased to USD 47.941 billion, but the growth rate was more moderate than in earlier recovery years. The company reported a 4% favorable price/mix impact and a 1% consolidated volume benefit, while foreign currency and acquisitions or divestitures had negative effects.

Coca-Cola Growth Statistics

  • In Q1 2026, reported net revenue grew 12% to USD 12.5 billion, while organic revenue grew 10%.
  • Q1 2026 concentrate sales increased 8%, and price/mix contributed 2% to organic revenue growth.
  • Coca-Cola’s Q1 2026 unit case volume increased 3%, indicating volume growth alongside pricing gains.
  • The company gained value share in total nonalcoholic ready-to-drink beverages during Q1 2026, according to its earnings release.
  • For full-year 2026, management guided for organic revenue growth of 4% to 5%.
  • Comparable EPS was expected to grow 8% to 9% in 2026 compared with USD 3.00 in 2025.
  • Expected 2026 free cash flow was USD 12.2 billion, based on projected operating cash flow of USD 14.4 billion and capital expenditure of USD 2.2 billion.
  • Digital transformation remained an operating priority, with the company announcing 2026 leadership changes designed to support faster technology adoption and closer consumer alignment.

The growth profile in 2026 is supported by product mix management, local market execution, low- and no-sugar innovation, revenue growth management, and packaging innovation. However, the company’s results remain exposed to currency changes, commodity costs, consumer spending pressure, and the performance of bottling partners.

Coca-Cola Regional Statistics

Region / Segment

2025 Third-Party Revenue

Share of Company Revenue

2025 Operating Income

Comment

North America

USD 19.579 billion

40.8%

USD 5.070 billion

Largest revenue region in 2025

EMEA

USD 10.833 billion

22.6%

USD 4.298 billion

Strong margin profile and broad country footprint

Latin America

USD 6.331 billion

13.2%

USD 3.742 billion

High operating margin and strong local bottling execution

Asia Pacific

USD 5.328 billion

11.1%

USD 2.042 billion

Large emerging market exposure, led by countries such as China and India

Bottling Investments

USD 5.726 billion

12.0%

USD 426 million

Company-controlled bottling operations

Corporate

USD 144 million

0.3%

Not meaningful

Corporate and other items

 

Coca-Cola 2025 third-party revenue by operating segment.

 

North America was Coca-Cola’s largest reported revenue region in 2025 because it includes a high-value market with strong retail, foodservice, convenience, and fountain channels. The region accounted for 40.8% of company net operating revenue and generated USD 19.579 billion in third-party revenue.

EMEA and Latin America remained important profit contributors. Latin America generated USD 3.742 billion in operating income on USD 6.331 billion of third-party revenue in 2025, reflecting a high margin structure. Asia Pacific showed lower reported revenue than North America and EMEA but remained strategically important because of large markets such as China and India.

Q1 2026 Regional Growth Snapshot

Region / Segment

Q1 2026 Reported Revenue Growth

Q1 2026 Organic Revenue Growth

Q1 2026 Unit Case Volume Growth

EMEA

+13%

+11%

+2%

Latin America

+14%

+9%

+1%

North America

+12%

+12%

+4%

Asia Pacific

+6%

+5%

+5%

Bottling Investments

+12%

+10%

+1%

Consolidated

+12%

+10%

+3%

 

Q1 2026 Coca-Cola unit case volume growth by segment.

 

Product / Service Statistics

Coca-Cola’s product and service statistics show a company that remains anchored in sparkling soft drinks while increasing exposure to water, sports drinks, coffee, tea, juice, value-added dairy, plant-based drinks, and alcohol ready-to-drink products. Its portfolio structure allows the company to serve different consumption occasions, price points, and local market preferences.

Category

Selected Brands / Products

Role in Portfolio

Trademark Coca-Cola

Coca-Cola, Coca-Cola Zero Sugar, Diet Coke / Coca-Cola Light, and line extensions

Core global trademark and large share of unit case volume

Sparkling flavors

Sprite, Fanta, Fresca, Schweppes, Thums Up, and other flavor brands

Supports flavored carbonated soft drink demand

Water, sports, coffee and tea

Dasani, smartwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Fuze Tea, Ayataka

Expands presence beyond traditional carbonates

Juice, dairy and plant-based

Minute Maid, Simply, fairlife, innocent, Del Valle, AdeS, Core Power, Maaza

Supports breakfast, nutrition, juice, dairy, and plant-based occasions

Alcohol ready-to-drink

Selected brands and partnerships such as Jack Daniel’s & Coca-Cola, Simply Spiked, Topo Chico Hard

Selective category expansion where allowed by regulation

 

Q1 2026 Product and Category Volume Growth

Selected Product / Category

Q1 2026 Volume Growth

Comment

Coca-Cola Zero Sugar

+13%

Strongest listed brand growth in the release

Tea

+8%

Part of water, sports, coffee and tea category

Diet Coke / Coca-Cola Light

+6%

Low-calorie trademark product growth

Water

+5%

Supported category growth in hydration

Sports drinks

+3%

Growth supported by brands such as BODYARMOR and Powerade

Sparkling soft drinks

+2%

Core category growth in Q1 2026

Juice, value-added dairy and plant-based

-1%

Slight decline during the quarter

 

Selected Q1 2026 category and brand volume growth.

 

Sales Statistics

  • Coca-Cola uses a unit case volume measure equal to 192 U.S. fluid ounces, or 24 eight-ounce servings, for most beverage products.
  • Worldwide concentrate sales volume increased 1% in 2025, while worldwide unit case volume was even compared with 2024.
  • Outside the United States, unit case volume represented 84% of worldwide unit case volume in 2025.
  • The largest non-U.S. unit case volume countries in 2025 were Mexico, China, Brazil, and India, which together represented 33% of worldwide unit case volume.
  • Trademark Coca-Cola accounted for 42% of U.S. unit case volume and 48% of non-U.S. unit case volume in 2025.
  • Concentrate operations contributed 59% of 2025 net operating revenue, while finished product operations contributed 41%.
  • Q1 2026 consolidated unit case volume increased 3%, led by 5% growth in Asia Pacific and 4% growth in North America.
  • North America mini-cans grew at a high-single-digit pace in Q1 2026, showing continued consumer interest in smaller package formats.

The sales data shows that Coca-Cola’s scale is not limited to finished beverage sales by the parent company. The company’s economic model is strongly linked to concentrate sales, bottling partner execution, package mix, local affordability, retail presence, and consumption occasions across both at-home and away-from-home channels.

 

Competitors and Market Share

Coca-Cola competes in a broad beverage market that includes carbonated soft drinks, flavored sparkling beverages, bottled water, sports drinks, coffee, tea, juices, dairy-based drinks, plant-based beverages, energy drinks, and alcohol ready-to-drink products. The company does not disclose a single global market share number in its annual filing because market share differs by country, channel, brand, and category. In Q1 2026, Coca-Cola stated that it gained value share in total nonalcoholic ready-to-drink beverages.

Company

Industry Segment

Strength

Key Competition Area

PepsiCo

Carbonated soft drinks, sports drinks, snacks and beverages

Pepsi, Mountain Dew, Gatorade, large retail relationships

Carbonated soft drinks, sports drinks, convenience channels

Keurig Dr Pepper

Carbonated soft drinks, coffee systems and beverages

Dr Pepper, Canada Dry, 7UP in certain markets, Keurig platform

Flavored CSDs, coffee, retail shelf space

Red Bull

Energy drinks

Strong global energy drink brand and event marketing

Energy drinks and younger consumer occasions

Monster Beverage

Energy drinks

Large energy drink portfolio and global distribution relationship with Coca-Cola in many markets

Energy drink volume, retail visibility

Nestle water brands

Bottled water and premium hydration

Global packaged water capability

Water and premium hydration occasions

Danone

Water, dairy and plant-based beverages

Strong health, dairy, water and nutrition presence

Water, dairy, and plant-based beverage demand

Private labels and local brands

Value beverages and regional drinks

Price competitiveness and local relevance

Entry-price beverages and regional flavors

 

Coca-Cola competes through brand strength, bottling reach, revenue growth management, packaging options, affordability packs, innovation in low- and no-sugar beverages, and strong execution across retail and away-from-home channels. The company’s broad geographic footprint creates resilience, but competition remains intense because local brands, private labels, and category specialists often compete aggressively on price, flavor, packaging, and channel access.

Shareholders or Ownership Statistics

  • Coca-Cola is a publicly traded company listed on the New York Stock Exchange under the ticker KO.
  • The company reported 4,300,723,069 shares of common stock outstanding as of February 18, 2026.
  • The aggregate market value of common equity held by non-affiliates was approximately USD 300.55 billion as of June 27, 2025.
  • Coca-Cola had 168,055 shareowner accounts of record as of February 18, 2026.
  • The company paid USD 8.779 billion in dividends during 2025.
  • Coca-Cola increased the quarterly dividend to USD 0.53 per share in 2026, equal to an indicated annual dividend of USD 2.12 per share.
  • Coca-Cola repurchased 4 million shares under its 2019 plan in 2025 at an average price of USD 67.42 per share.

Holder

Shares

Ownership

Notes

Berkshire Hathaway

400,000,000

9.30%

Reported institutional ownership as of March 31, 2026

Vanguard Group

377,551,819

8.78%

Reported institutional ownership as of March 31, 2026

BlackRock

331,833,691

7.71%

Reported institutional ownership as of March 31, 2026

State Street

167,222,395

3.89%

Reported institutional ownership as of March 31, 2026

Geode Capital Management

92,954,629

2.16%

Reported institutional ownership as of March 31, 2026

 

Ownership statistics are useful for understanding Coca-Cola’s investor base. Large institutional shareholders hold meaningful positions, while Berkshire Hathaway remains one of the most visible long-term shareholders. Ownership provider figures can change each quarter as filings are updated, so the table should be read as a point-in-time view rather than a fixed ownership structure.

Patents or Innovation Statistics

  • Coca-Cola’s innovation activity includes beverage formulas, sweeteners, flavors, package design, digital experiences, supply chain tools, and sustainability technologies.
  • The company’s 2025 Form 10-K states that Coca-Cola invests and partners in research and development, including noncaloric sweeteners and flavors for low- and no-calorie beverages.
  • Justia’s patent database lists patents assigned to The Coca-Cola Company, including a 2026 patent titled “Mogrosides and uses of the same” with patent number 12,557,831.
  • Coca-Cola has used AI-enabled creative and digital engagement, including Coca-Cola Y3000, which was presented as an AI co-created product experience.
  • The company and Microsoft announced a five-year USD 1.1 billion cloud and AI services agreement in 2024, supporting work with Azure, generative AI tools, and productivity platforms.
  • In 2026, Coca-Cola announced operational leadership changes that included a stronger enterprise role for digital transformation.

 

Innovation is expected to remain important because beverage companies must adapt to sugar reduction expectations, package-lighting goals, personalization, retail media, data-led supply chain planning, and faster product testing. For Coca-Cola, innovation is not limited to new flavors. It also covers packaging formats, consumer engagement, marketing technology, digital commerce, and bottling system execution.

 

Collaboration and Partnership Statistics

Partner / Collaboration

Area

Statistic or Fact

FIFA

Sports sponsorship and global football engagement

Formal association began in 1974; official FIFA World Cup sponsor since 1978; partnership extends through 2030

FIFA World Cup Trophy Tour

Global fan engagement

Ahead of the 2026 World Cup, the Trophy Tour covers 30 countries and 75 stops; since 2006, it has reached more than 4 million fans

Microsoft

Cloud, AI and productivity technology

Five-year agreement valued at USD 1.1 billion announced in 2024

Coca-Cola HBC / CCBA transaction

Bottling system restructuring in Africa

Coca-Cola and Gutsche Family Investments agreed to sell a 75% controlling interest in CCBA to Coca-Cola HBC AG in 2025

Bottling partners

Manufacturing, distribution and local market execution

The Coca-Cola system includes more than 225 bottling partners globally

Retail, foodservice and venue partners

Channel distribution

Supports at-home, away-from-home, fountain, convenience, restaurant, sports, and entertainment consumption occasions

 

Partnerships remain central to Coca-Cola growth. The bottling partner system provides local production and distribution. Sponsorships provide consumer reach and brand visibility. Technology alliances support digital transformation and data-led execution. These collaborations allow Coca-Cola to operate as a global brand while still adapting to local markets.

Customer or User Statistics

  • More than 9 billion servings of Coca-Cola system beverages are consumed each day in more than 200 countries and territories.
  • The Coca-Cola system supports global reach through the company and more than 225 bottling partners.
  • The company’s portfolio has more than 200 brands, allowing it to serve consumers across soda, water, sports drinks, coffee, tea, juice, dairy, plant-based, and selected alcohol ready-to-drink occasions.
  • In 2025, 84% of worldwide unit case volume came from outside the United States, showing Coca-Cola’s international consumer reach.
  • In Q1 2026, Coca-Cola used localized consumer activations in markets such as China, Türkiye, Egypt, Indonesia, Brazil, the United States, the Philippines, Thailand, South Africa, India, and the United Kingdom.
  • Similarweb estimated that coca-cola.com drew traffic from a broad country mix in 2026, led by the United States, Germany, Mexico, Brazil, and Japan among listed countries.

Coca-Cola’s customer base covers individual consumers, retailers, foodservice operators, restaurants, convenience stores, supermarkets, entertainment venues, sports venues, and digital commerce channels. The company’s consumer reach is enhanced by global advertising, localized packaging, affordability initiatives, and channel-specific product formats such as mini-cans and single-serve packs.

 

Website Traffic and Social Media Statistics

Website traffic and social media figures are not audited company financial metrics. The data below should be read as third-party estimates or public profile counts. They are useful for understanding digital visibility, but they can change frequently.

Platform / Site

Metric

Latest Available Fact

coca-cola.com

Estimated website visits

Similarweb reported 13.8 million visits across the last three months shown in April 2026; traffic increased 19.15% month over month

coca-cola.com

Engagement

Estimated bounce rate was 35.1%, pages per visit were 3.85, and average visit duration was 00:01:12

coca-cola.com

Top listed traffic source

Organic Search was reported as the top source at 33.4%

coca-cola.com

Top listed countries

United States 31.53%, Germany 5.38%, Mexico 4.91%, Brazil 4.67%, Japan 4.24%

coca-colacompany.com

Corporate website traffic

Similarweb reported monthly traffic growth of 2.07%, bounce rate of 49.05%, and 2.84 pages per visit in April 2026

LinkedIn

Corporate followers

The Coca-Cola Company LinkedIn page showed about 9.0 million followers in 2026 search results

YouTube

Coca-Cola channel

The Coca-Cola YouTube channel showed about 4.78 million subscribers and 868 videos

Instagram

@cocacola followers

AltIndex reported about 3.3 million Instagram followers in 2026

TikTok

Coca-Cola TikTok followers

AltIndex reported about 3.6 million to 3.7 million TikTok followers in 2026

 

Coca-Cola’s digital footprint is broad because the brand uses product sites, corporate pages, regional sites, social platforms, sports and entertainment content, promotional campaigns, and consumer contests. Social media and web traffic are especially important for campaigns such as Share a Coke, limited-edition packaging, brand collaborations, and local market activations.

Employee Statistics

  • Coca-Cola employed approximately 65,900 people worldwide as of December 31, 2025.
  • The employee count declined from approximately 69,700 in 2024 to 65,900 in 2025.
  • Approximately 8,900 employees were located in the United States at the end of 2025.
  • The broader Coca-Cola system, including the company and bottling partners, employs around 700,000 individuals globally.
  • The company uses career development resources including online learning, project marketplaces, onboarding, coaching, and mentoring programs.
  • Coca-Cola reports support for inclusion networks and employee development as part of its human capital approach.
  • Workforce trends are influenced by bottling ownership, refranchising, market restructuring, automation, and digital operating changes.

Coca-Cola employees are concentrated in corporate functions, concentrate operations, brand management, supply chain support, innovation, finance, human resources, legal, technology, and company-controlled bottling operations. The much larger Coca-Cola system workforce reflects bottling partner employees who manufacture, distribute, and sell finished beverages in local markets.

 

Fun Facts

  • The first Coca-Cola was served on May 8, 1886, at Jacobs’ Pharmacy in Atlanta.
  • Coca-Cola sold about 9 drinks per day in its first year, according to the company’s history page.
  • The Coca-Cola system serves more than 9 billion drinks per day globally.
  • The company offers more than 200 brands across more than 200 countries and territories.
  • The Coca-Cola contour bottle was developed to make the product recognizable by shape.
  • Coca-Cola has been connected with FIFA since 1974 and has been an official FIFA World Cup sponsor since 1978.
  • The FIFA World Cup Trophy Tour by Coca-Cola has visited more than 182 markets since 2006.
  • Coca-Cola Zero Sugar grew 13% by volume in Q1 2026.
  • Coca-Cola increased its dividend for the 64th consecutive year in 2026.

Recent Developments

Year / Period

Development

Details

2025

Global Ventures segment sunset

Costa, innocent, and dogadan moved into EMEA, while related ready-to-drink and Monster fee activity moved to relevant geographies

2025

Share a Coke returned

The campaign returned with connected packaging and digital engagement designed for younger consumers

2025

CCBA transaction announced

Coca-Cola and Gutsche Family Investments agreed to sell a 75% controlling interest in Coca-Cola Beverages Africa to Coca-Cola HBC AG

2026

CEO transition

Henrique Braun became Chief Executive Officer on March 31, 2026, while James Quincey transitioned to Executive Chairman

2026

Operational leadership changes

Coca-Cola announced leadership changes to bring operations closer to consumers and speed technology adoption

Q1 2026

Financial update

Net revenues increased 12% to USD 12.5 billion, organic revenue increased 10%, and unit case volume increased 3%

Q1 2026

Product and campaign activity

The company reported AI-enabled packaging in China, Ramadan activations, Sprite growth in Brazil, March Madness marketing in the U.S., and lighter bottle formats in South Africa and India

2026

FIFA World Cup activation

The Trophy Tour ahead of the 2026 FIFA World Cup covers 30 countries and 75 stops

 

Recent developments indicate that Coca-Cola is working on portfolio management, system restructuring, digital engagement, sports marketing, and operational simplification. The most important 2026 event is the CEO transition to Henrique Braun, which occurred at the same time as operating leadership changes designed to support consumer proximity and technology adoption.

Future Outlook

The future outlook for Coca-Cola in 2026 is cautiously positive. Management guided for 4% to 5% organic revenue growth for the full year, supported by brand strength, price/mix management, emerging market reach, low- and no-sugar innovation, packaging changes, and channel execution. The company’s Q1 2026 growth showed that volume, pricing, and category expansion can contribute together when local execution is strong.

Digital transformation is expected to play a larger role in sales planning, consumer engagement, marketing production, supply chain decision-making, and productivity. Coca-Cola’s cloud and AI investment with Microsoft, along with its 2026 operational leadership changes, indicates that technology will be used to support faster market response and more efficient global operations.

Risks remain important. Currency movements, commodity costs, consumer spending pressure, packaging regulation, sugar-related policy, and competitive intensity can affect performance. Even with these pressures, Coca-Cola’s broad brand portfolio, bottling system, global reach, and cash generation provide a strong base for future Coca-Cola growth.

 

Conclusion

Coca-Cola remains one of the most important beverage companies in the world in 2026. The company generated USD 47.941 billion in fiscal year 2025 revenue, reported USD 13.107 billion in net income attributable to shareowners, and held USD 104.816 billion in total assets at year-end 2025. Its brands are sold across more than 200 countries and territories through a global system that includes more than 225 bottling partners.

The company’s 2026 position is supported by Q1 revenue growth, brand strength, global distribution, product innovation, and disciplined capital returns. Coca-Cola statistics also show several areas that need continued attention, including currency pressure, changing consumer preferences, sustainability requirements, packaging regulation, and competition across beverage categories. Overall, Coca-Cola’s scale, portfolio breadth, and global bottling network support a stable long-term outlook.